The L'Oreal Paris Sublime Bronze Self-Tanning Serum is a popular choice among Amazon customers. This self-tanning serum provides a natural-looking tan that develops gradually over time. It is lightweight and absorbs quickly into the skin, leaving no greasy residue. The serum is enriched with vitamin E to nourish and hydrate your skin. It is suitable for all skin types and is free from parabens. With its affordable price and effective results, this self-tanning serum is highly rated on Amazon.