Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed is a thought-provoking book that exposes the tactics used by companies to manipulate consumer behavior and influence purchasing decisions. Written by marketing expert Martin Lindstrom, this book reveals the dark side of branding and explores how businesses use psychology and neuroscience to shape our perceptions and preferences. From product placement in movies to subliminal advertising, Lindstrom uncovers the hidden strategies behind successful marketing campaigns. With its eye-opening insights and real-world examples, Brandwashed offers a critical perspective on the power of branding and its impact on our lives.