Brand Leadership is a comprehensive guide that explores the role of brands in the information economy. Written by branding experts David A. Aaker and Erich Joachimsthaler, this book provides valuable insights into how businesses can build and manage strong brands in a rapidly changing marketplace. It covers topics such as brand architecture, brand extensions, and brand valuation, offering practical strategies and frameworks to help businesses create and sustain brand equity. With its in-depth analysis and real-world examples, Brand Leadership is a valuable resource for marketers and business leaders.
