Brand Sense explores the role of sensory experiences in branding and how they influence consumer behavior. Written by branding expert Martin Lindstrom, this book reveals the power of sensory branding and provides insights into how businesses can create memorable brand experiences. From the sound of a brand's jingle to the smell of a retail store, Lindstrom explores how different senses can evoke emotions and shape brand perceptions. With its engaging storytelling and scientific research, Brand Sense offers a unique perspective on branding that goes beyond traditional marketing strategies.
