The Brand Gap is a must-read for anyone looking to bridge the gap between business strategy and design in branding. It explores the fundamental principles of branding and provides practical advice on how to align business objectives with creative execution. The book emphasizes the importance of a holistic approach to branding, where strategy, design, and customer experience work together seamlessly. With its clear and concise explanations, it helps readers understand the key components of successful branding and provides actionable insights to create a strong brand presence in the market.
