Brand Thinking and Other Noble Pursuits is a thought-provoking book that delves into the world of branding from various perspectives. It features interviews and essays by renowned designers, marketers, and thinkers who share their insights on the power of brands and their impact on society. From discussing the psychology behind brand loyalty to exploring the role of design in branding, this book offers a comprehensive exploration of the subject. It challenges conventional notions of branding and encourages readers to think critically about how brands shape our perceptions and influence our choices.
