Getting Past No is a renowned book that focuses on negotiating in challenging situations where the other party may be resistant or uncooperative. It provides practical strategies for breaking deadlocks, defusing hostility, and turning adversaries into partners. The book emphasizes the importance of active listening, reframing, and finding common ground. With its practical advice and real-life examples, Getting Past No is a valuable resource for individuals looking to navigate difficult negotiations and resolve conflicts in the business realm.
