Brand Aid by Brad VanAuken is a practical guide to solving common branding problems and strengthening market position. This book provides a step-by-step approach to brand strategy, brand management, and brand communication. VanAuken offers actionable advice and real-world examples to help businesses navigate the complexities of branding and make informed decisions. Whether you're facing challenges in brand positioning, brand architecture, or brand messaging, Brand Aid is a valuable resource for finding solutions and improving your brand's market position.
