Hooked by Nir Eyal is a fascinating book that explores the psychology behind building habit-forming products. Eyal provides a framework called the Hook Model, which explains how successful companies create products that keep users coming back for more. This book offers valuable insights for entrepreneurs, product managers, and marketers who want to understand the principles of user engagement and create products that drive customer loyalty. Whether you're building a mobile app, a SaaS platform, or any other type of product, this book will help you design experiences that hook users and keep them engaged.
