The Museo de la Naranja, or Orange Museum, celebrates the agricultural heritage of Benidorm and its surrounding areas. The museum showcases the history and cultivation of oranges, which have been an important part of the region's economy for centuries. Visitors can learn about the different varieties of oranges, the harvesting process, and the impact of citrus farming on the local community. The museum also offers tastings of freshly squeezed orange juice and sells a variety of citrus products. The Museo de la Naranja is a delightful destination for those interested in the region's agricultural traditions.