Brand Management 101 by Mainak Dhar is a comprehensive guide that covers the fundamentals of brand management. The book offers 101 lessons from real-world marketing experiences, providing practical insights and strategies for building and managing successful brands. From brand positioning to brand equity, Dhar covers a wide range of topics, offering valuable advice for both beginners and experienced marketers. Whether you're a business owner or a marketing professional, this book is a valuable resource for understanding the essentials of brand management.
