The 22 Immutable Laws of Branding, written by Al Ries and Laura Ries, is a classic book that explores the fundamental principles of branding. The authors present 22 laws that guide the creation and management of successful brands. From the law of expansion to the law of singularity, each principle is explained with real-world examples and case studies. This book offers timeless wisdom and practical advice for anyone involved in branding and marketing.
