The Brand Gap, written by Marty Neumeier, is a concise and visually appealing book that explores the relationship between business strategy and design in branding. Neumeier argues that successful brands are built by bridging the gap between these two disciplines. The book provides practical advice on how to align your brand strategy with your design choices, creating a cohesive and impactful brand experience. With its engaging illustrations and straightforward approach, this book is a valuable resource for anyone involved in branding and design.
