Brand Thinking and Other Noble Pursuits is a collection of interviews and essays by renowned brand experts and thought leaders. It offers a diverse range of perspectives on branding, covering topics such as brand strategy, consumer behavior, and the future of branding. This book provides valuable insights into the evolving landscape of branding and offers thought-provoking ideas for businesses looking to stay ahead in a competitive market. With contributions from industry experts, this book is a valuable resource for anyone interested in the art and science of branding.