The Brand Gap is a thought-provoking book that explores the relationship between business strategy and design in building a successful brand. It delves into the importance of aligning brand strategy with design principles to create a cohesive and impactful brand experience. This book provides valuable insights into bridging the gap between business objectives and design execution, helping businesses create a strong and consistent brand identity. With practical examples and actionable advice, this book is a must-read for anyone involved in branding and design.
