The E-Myth Revisited by Michael E. Gerber is a must-read for any business owner, including those in the e-commerce industry. Gerber explores the common pitfalls and misconceptions that lead to the failure of many small businesses and provides practical advice on how to avoid them. This book emphasizes the importance of systems and processes in building a successful business and offers insights into how to work on your business rather than in it. Whether you're just starting out or looking to improve your existing e-commerce business, The E-Myth Revisited offers valuable lessons and strategies for long-term success.
