The Ultimate Guide to E-commerce Growth by Lars Hundley is a practical resource for e-commerce entrepreneurs looking to scale their businesses. Hundley introduces seven key performance indicators (KPIs) that are often overlooked but can have a significant impact on e-commerce growth. From customer lifetime value and repeat purchase rate to average order value and referral rate, this book provides insights into measuring and optimizing these KPIs to drive sustainable growth. With actionable tips and real-world examples, The Ultimate Guide to E-commerce Growth is a valuable resource for business owners looking to take their e-commerce ventures to new heights.