The Innovator's Dilemma by Clayton M. Christensen is a groundbreaking book that explores the challenges faced by established companies in the face of disruptive technologies. While not specifically focused on e-commerce, this book offers valuable insights into the importance of innovation and adaptation in the rapidly changing business landscape. Christensen provides examples of companies that failed to adapt to new technologies and offers strategies for avoiding the same fate. For e-commerce businesses looking to stay ahead of the competition and navigate the ever-evolving digital landscape, The Innovator's Dilemma is a thought-provoking and informative read.
