Hooked by Nir Eyal is a must-read for e-commerce entrepreneurs looking to create products and experiences that keep customers coming back. Eyal explores the psychology behind habit formation and provides a practical framework for building products that are addictive and engaging. This book offers valuable insights into the importance of creating user habits, designing effective triggers, and leveraging variable rewards to drive customer loyalty and repeat purchases. Whether you're designing a mobile app, an online marketplace, or any other e-commerce product, Hooked provides actionable strategies to help you build habit-forming experiences.
