The Lean Startup by Eric Ries is a must-read for any business owner or entrepreneur looking to build a successful e-commerce business. Ries introduces the concept of the lean startup methodology, which focuses on rapid experimentation, validated learning, and iterative product development. This book provides practical advice on how to test and validate business ideas, build minimum viable products, and pivot when necessary. With real-world examples and case studies, Ries demonstrates how this approach can help businesses of all sizes, from startups to large corporations, achieve sustainable growth and success in the highly competitive e-commerce industry.
