Made to Stick by Chip Heath and Dan Heath explores the characteristics of ideas that are memorable and impactful. The book delves into the psychology behind why some ideas stick in our minds while others are quickly forgotten. Through engaging stories and practical examples, the authors provide a framework for creating ideas that are simple, unexpected, concrete, credible, emotional, and tell a compelling story. Whether you're a marketer, communicator, or simply interested in understanding how to make your ideas more memorable, Made to Stick offers valuable insights and strategies to help you craft messages that resonate with your audience.
