Brand Management 101 is a comprehensive guide that distills valuable lessons from real-world branding successes and failures. This book offers 101 practical insights into brand management, covering topics such as brand positioning, brand communication, and brand reputation. It provides case studies and examples that illustrate the dos and don'ts of branding. Whether you're a marketing professional or a business owner, Brand Management 101 will help you avoid common branding pitfalls and make informed decisions to build a strong and resilient brand.
