The 22 Immutable Laws of Branding is a classic book that outlines the fundamental principles of branding. Authored by Al Ries and Laura Ries, this book provides timeless insights into building and maintaining a successful brand. It covers essential topics such as brand positioning, brand extension, and brand consistency. With examples from well-known brands, this book illustrates how to apply these laws to create a strong and enduring brand. Whether you're a marketing professional or a business owner, The 22 Immutable Laws of Branding is a valuable resource for understanding the core principles of branding.
