The Brand Gap is a must-read for anyone involved in business branding. This book explores the gap between business strategy and design, and provides practical advice on how to bridge that gap. It delves into the importance of brand differentiation, brand positioning, and brand experience. With insightful examples and case studies, this book will help you understand the key principles of branding and how to apply them to your own business. Whether you're a marketer, designer, or business owner, The Brand Gap will help you create a strong and cohesive brand that stands out in the market.
