Jeff Wilke was the CEO of Amazon's Worldwide Consumer division until his retirement in 2021. He joined Amazon in 1999 and played a crucial role in building the company's retail operations. Wilke was responsible for overseeing Amazon's customer experience, including its website, fulfillment centers, and customer service. He is known for his customer-centric approach and his focus on operational excellence. Wilke played a key role in expanding Amazon's product selection, improving its delivery capabilities, and driving customer satisfaction.