Getting Past No, written by William Ury, is a guide to negotiating in difficult situations and overcoming resistance. The book focuses on dealing with challenging individuals and navigating through impasses. It provides practical strategies for breaking deadlocks, defusing anger, and building trust. Getting Past No emphasizes the importance of listening, understanding the other party's perspective, and finding creative solutions. With its practical advice and real-life examples, this book is a valuable resource for anyone facing tough negotiations or conflicts.