The Brand Flip explores the changing dynamics of branding in the digital age. It argues that customers now have more power and influence over brands than ever before. This book provides insights into how businesses can adapt to this shift and leverage customer participation to their advantage. It covers topics such as brand authenticity, customer co-creation, and brand advocacy. With its thought-provoking ideas and practical strategies, The Brand Flip is a must-read for anyone interested in the future of branding.
