The Brand Gap is a thought-provoking book that explores the relationship between business strategy and design in branding. It delves into the importance of bridging the gap between these two disciplines to create a cohesive brand experience. This book covers topics such as brand positioning, brand architecture, and brand expression. It provides practical frameworks and tools to help businesses align their brand strategy with their design approach. With its engaging writing style and insightful examples, this book is a valuable resource for anyone involved in branding.
