Rent the Runway is a popular rental service that offers designer wedding dresses at a fraction of the retail price. Renting a wedding dress can be a cost-effective option, especially if you're looking for a high-end designer gown. Rent the Runway allows you to choose from a wide selection of styles and sizes, and you can rent the dress for a specific period of time. This is a great option for brides who want to wear a designer dress without the hefty price tag.