Getting to Yes, written by Roger Fisher and William Ury, is a classic book on negotiation and conflict resolution. It presents the principled negotiation approach, which focuses on separating people from the problem, focusing on interests rather than positions, generating options for mutual gain, and insisting on objective criteria. The book provides practical advice and real-life examples to help readers become more effective negotiators and reach win-win agreements. Getting to Yes is a timeless resource for anyone looking to enhance their conflict management skills in a business setting.