The L'Oréal Paris Sublime Bronze Self-Tanning Serum is a highly rated self-tanner on Amazon. This serum is formulated with a blend of DHA and vitamin E to provide a natural-looking tan while also nourishing and protecting your skin. The lightweight formula absorbs quickly and leaves your skin feeling smooth and hydrated. It is suitable for all skin types and can be used on both the face and body. With its easy-to-use pump bottle and affordable price, it's no wonder why this self-tanning serum is a best seller.