The Lean Startup by Eric Ries is a must-read for anyone interested in starting or growing an e-commerce business. This book introduces the concept of the lean startup methodology, which focuses on rapid experimentation, validated learning, and iterative product development. Ries shares valuable insights and practical advice on how to build a successful business by continuously testing and adapting your ideas. Whether you're a seasoned entrepreneur or just starting out, this book will help you navigate the challenges of the e-commerce industry and increase your chances of success.
