Brand Management 101 is a practical guide that highlights common branding mistakes and provides valuable lessons for building and managing a successful brand. Written by Philip Kotler, a renowned marketing expert, this book offers insights from real-world examples of branding failures and successes. Kotler breaks down these examples into 101 lessons, covering topics such as brand positioning, brand communication, and brand equity. With actionable advice and practical tips, this book will help you avoid common branding pitfalls and make informed decisions to strengthen your brand. Whether you are a business owner, marketer, or brand manager, Brand Management 101 is a valuable resource for improving your brand management skills.
