Brand Aid is a practical guidebook that provides solutions to common branding problems and helps businesses strengthen their market position. Written by Brad VanAuken, a branding expert with over 30 years of experience, this book offers actionable advice and strategies for building a successful brand. From conducting a brand audit to developing a brand positioning statement, VanAuken covers all aspects of branding in a concise and easy-to-understand manner. With real-world examples and practical tips, this book is a valuable resource for business owners and marketers looking to improve their branding efforts. Whether you are a small business owner or a marketing professional, Brand Aid will help you diagnose your branding problems and provide effective solutions.
