The 22 Immutable Laws of Branding is a classic book that provides timeless principles for building a successful brand. Written by Al Ries and Laura Ries, two branding experts, this book outlines 22 laws that every business should follow to create a strong and memorable brand. From the law of expansion to the law of singularity, each law is explained with real-world examples and case studies. This book emphasizes the importance of consistency, differentiation, and focus in branding. Whether you are a startup founder or a marketing executive, The 22 Immutable Laws of Branding will help you understand the fundamental principles of branding and how to apply them to your business.
