The Brand Gap is a must-read book for anyone interested in the intersection of business strategy and design. Written by Marty Neumeier, a renowned brand consultant, this book explores the gap between what a company thinks it is and what customers actually perceive it to be. Neumeier provides valuable insights on how to bridge this gap and create a compelling brand that resonates with customers. With a focus on simplicity and clarity, this book offers practical advice on brand strategy, brand positioning, and brand identity. Whether you are a business owner, marketer, or designer, The Brand Gap will help you understand the importance of branding and how to create a brand that drives business success.
