The L'Oreal Paris Sublime Bronze Self-Tanning Serum is a popular choice for those looking for a gradual and natural-looking tan. This serum is formulated with a blend of DHA and vitamin E, providing a streak-free application and long-lasting results. The lightweight formula absorbs quickly into the skin, leaving behind a subtle and buildable tan. The serum is also infused with hydrating ingredients, ensuring that your skin stays moisturized and glowing. With its easy application and gradual tan, it's no wonder why this self-tanning serum is a top seller on Amazon's Movers & Shakers list.