Brand Sense by Martin Lindstrom explores the power of sensory branding and how it influences our buying decisions. Lindstrom reveals the impact of our senses on brand perception and provides practical strategies for creating multisensory brand experiences. From the sound of a brand's jingle to the smell of a retail store, this book uncovers the hidden sensory triggers that shape our brand preferences. If you're interested in understanding how to create a memorable and immersive brand experience, Brand Sense is a fascinating read.
