Brand Management 101 by Michael D. Johnson is a comprehensive guide to brand management, packed with practical lessons from real-world marketing. Johnson covers a wide range of topics, including brand positioning, brand equity, brand extensions, and brand measurement. This book provides valuable insights and actionable advice that will help you build and manage a successful brand. Whether you're a marketing professional or a business owner, Brand Management 101 is a valuable resource for understanding the fundamentals of brand management and applying them to your own business.
