Brand Aid by Brad VanAuken is a practical guide to solving common branding problems and strengthening your market position. VanAuken provides actionable advice and tools to help you assess your brand's health, identify areas for improvement, and develop a strategy to enhance your brand's impact. This book covers a wide range of branding topics, including brand positioning, brand architecture, brand naming, and brand extensions. Whether you're a marketing professional or a business owner, Brand Aid is a valuable resource for building a strong and successful brand.
