The 22 Immutable Laws of Branding by Al Ries and Laura Ries is a classic in the field of branding. This book outlines 22 laws that every business should follow to build a successful brand. From the law of expansion to the law of singularity, Ries and Ries provide timeless principles that can help you create a strong and memorable brand. With numerous examples and case studies, this book offers valuable insights into what makes a brand successful and how to avoid common branding mistakes. If you're serious about building a strong brand, this book is a must-read.
