The Brand Gap by Marty Neumeier is a concise and visually appealing book that explores the gap between business strategy and design in branding. Neumeier argues that successful brands are built by bridging this gap and creating a seamless connection between strategy and design. This book provides practical frameworks and tools to help you align your brand strategy with your visual identity and create a brand that is both meaningful and visually appealing. If you're looking for a book that combines theory with practical advice, The Brand Gap is a great choice.
