Contagious by Jonah Berger explores the science behind why certain ideas, products, or brands become popular and others don't. Berger reveals the six principles of contagiousness and provides actionable strategies to make your business brand more shareable and talked about. This book is filled with fascinating case studies and practical insights that will help you understand how to create content that goes viral and generate word-of-mouth buzz for your brand. If you want to understand the psychology behind why people share and how to leverage it for your business, this is a must-read.
