The Four by Scott Galloway is a thought-provoking book that examines the dominance of four tech giants: Amazon, Apple, Facebook, and Google. Galloway explores the strategies and tactics that have made these companies so successful and analyzes their impact on various industries, including e-commerce. He delves into the hidden DNA of these companies and provides insights into their business models, competitive advantages, and future prospects. Whether you're interested in the inner workings of these tech giants or looking to understand the broader implications of their dominance, this book offers a compelling analysis of the digital age.