Hooked by Nir Eyal is a thought-provoking book that explores the psychology behind building habit-forming products. In the world of e-commerce, creating products that keep customers coming back is essential for long-term success. Eyal introduces the Hook Model, a four-step process that helps businesses create products that form strong user habits. He provides real-world examples and practical advice on how to design products that engage users and drive repeat purchases. Whether you're a product manager, designer, or entrepreneur, this book offers valuable insights into building products that customers can't resist.
