The Brand Mapping Strategy is a comprehensive guide that helps businesses design, build, and accelerate their brands. Written by Karen Leland, a branding and marketing expert, this book provides a step-by-step framework for creating a strong brand strategy. It covers various aspects of brand development, including brand positioning, brand messaging, and brand implementation. With its practical exercises and real-world examples, The Brand Mapping Strategy offers actionable insights to help businesses create a compelling brand that resonates with their target audience. Whether you are a solopreneur or a marketing team, this book will guide you through the process of building a successful brand.
