Brand Management 101 is a comprehensive guide that offers valuable lessons from real-world branding successes and failures. Written by Philip Kotler, a renowned marketing expert, this book covers a wide range of topics related to brand management. It explores case studies of iconic brands and analyzes the strategies that led to their success or failure. With its practical insights and actionable advice, Brand Management 101 provides a roadmap for building and managing strong brands. Whether you are a marketing professional or a business owner, this book will help you navigate the complexities of brand management and make informed decisions.
