The Brand Gap is a thought-provoking book that explores the relationship between business strategy and design in building a successful brand. It delves into the gap that often exists between the strategic thinking of business leaders and the creative work of designers. This book provides valuable insights on how to bridge this gap and create a cohesive brand experience. It covers topics such as brand positioning, brand architecture, and brand expression. With its engaging writing style and visual examples, The Brand Gap offers a fresh perspective on branding that will inspire business owners and marketers to think differently about their brands.
