Hooked by Nir Eyal is a thought-provoking book that explores the psychology behind building habit-forming products. Eyal introduces the 'Hook Model,' a framework for creating products that can capture and retain users' attention. This book offers practical insights into how to design products that create user habits and drive engagement. Whether you're a product manager, designer, or entrepreneur, Hooked provides valuable strategies for building products that keep users coming back for more. With real-world examples and actionable advice, this book is a must-read for anyone looking to create products that have a lasting impact.