The Innovator's Dilemma is a thought-provoking book by Clayton M. Christensen that examines the challenges faced by established companies in the face of disruptive technologies. It explores the concept of disruptive innovation and its impact on the e-commerce industry. This book offers valuable insights into how e-commerce businesses can stay ahead of the competition by embracing innovation and adapting to changing market dynamics. It is a must-read for entrepreneurs looking to navigate the rapidly evolving e-commerce landscape.
